Reachable: 100 billion connections means someone you need to meet knows someone you know

logo-ventureJoe, who knows my former boss Frank, on the other hand … that’s an entirely different matter. That is the premise behind Reachable, a social connection tool for business-to-business sales professionals, which just updated its “enterprise social” graph to over 100 billion connections. (more…)

Reachable’s Enterprise Social Graph Tops 100 Billion Business Connections

PALO ALTO, CA – (July 19, 2012) – Reachable, Inc., a leader in social enterprise solutions, announced today that a new version of its enterprise social graph has topped 100 billion business connections.  Reachable’s enterprise social graph consists of (more…)

What the Yammer Acquisition Says About Microsoft – and Enterprise Social Networking

Editor’s Note: This article by Reachable CEO Al Campa was originally published on PandoDaily.

Much of the recent analysis on Microsoft’s $1.2B acquisition of Yammer focused on the slick application Yammer had built, their rapid viral adoption, and how it represented the assent of the social enterprise as the next hot category. (more…)

A Q&A on Social Proximity Selling

Editor’s Note: The Q&A below was conducted between Matt Heinz of Heinz Marketing and Reachable CEO Al Campa.  It was originally published on the Heinz Marketing website.

Many forward-thinking sales professionals have built their own social selling platforms and strategies, but more and more start-ups are attempting to systematize and scale the execution and impact of relationship-based selling. Reachable is doing some particularly interesting things in this regard, and CEO Al Campa below shares some of his perspective on what social selling means and how to scale it. (more…)

How to systematize and scale social proximity selling

Many forward-thinking sales professionals have built their own social selling platforms and strategies, but more and more start-ups are attempting to systematize and scale the execution and impact of relationship-based selling. Reachable is doing some particularly interesting things in this regard. (more…)