You might have missed it Sunday night if you checked out before the end of the ceremony.
So, here’s the scoop. Enterprises are waking up that it’s the morning after LinkedIn. And they are liking the Reachable story more and more. Hence, the Oscar! (Excuse me for conflating my watching the Oscars and thinking I was actually there winning one. It can happen to anyone…)
Here’s what I would have told the interviewer at the post-Awards party:
- Networks of Enterprises will dominate. Reachable provides the rules and the technical platform to enable sharing of contact data among a group of collaborators, including people inside an enterprise and members of an enterprise’s ecosystem. It’s Airbnb for contacts for networked enterprises and networks of enterprises.
- Employees want to control their data. Employees are increasingly empowered by social networks to control their data. CRM tools that are predicated on employees giving up relationship data to the enterprise are doomed.
- CRM is not where Relationship Data will Reside. A company’s IT infrastructure is just one of many platforms that employees use to connect with people, build relationships and do business. As social and business networks proliferate, and as the length of time that anyone spends in any job shortens, the fraction of relationship data that will be captured on an enterprise platform (be it CRM or otherwise) will decrease.
- Reachable Cracked the Code. Reachable provides a hosting, analysis and connectivity platform that aggregates all contacts from all networks. It respects Privacy, protects employee data and enterprise data.
So, thanks to the Academy for recognizing the immense value that Reachable provides to individuals and enterprises! (But Gartner already gave us our first award back in 2010…!)