If you Google “Fallacy,” one of the first results you will get is Fallacy of Composition. It’s one of the best known fallacies, yet it would seem that anyone who (ab)uses marketing automation and cold calling tools has never heard of it.
Here’s an example:
If you stand up at a Football game, you will get a better view of the game. If everyone stands up, no one will.
Translated into the Cold Caller’s lingo:
If you send me more emails, my open rate of your emails will increase. If everyone did that, my open rate of everyone’s emails, yours included, would go down.
Hence, automation is contributing to the decline in effectiveness of many digital marketing tactics.
You see the problem now? We are in this situation where everyone’s doin’ it but everybody knows it’s not really working. But you have no choice till something better shows up.
Until that day when your “sales stack” can automatically sell to a client’s “buying stack”, the better mousetrap people have been waiting for is Reachable — but registered users of Reachable already know that…
Reachable automates the process of selling by referral — from colleagues, people you know and, ultimately, anyone willing to assist you (for a price or freely). Reachable helps you set up a Team, create a list of Accounts and Prospects, identify who best to ask, and request an intro to or intel about an account. Imagine running your key target accounts through our engine.
Use your Team (or create one now) by logging in to www.Reachable.com.
Need the grand tour? Ask for one here.