Use The Power of Personal Connections with Reachable

As salespeople, we have always tried to leverage our friends, our Rolodex and now our social networking connections to improve our chances for making a sale. The team at Reachable has taken this tendency and focused the power of its web tool on this tendency, with exciting results. I now have my LinkedIn, Facebook, Google and Outlook connections working for me within Reachable. (more…)

Reachable Brings Social Proximity Selling to Salesforce.com

SAN FRANCISCO, CA — September 19, 2012 – At Salesforce.com’s [NYSE: CRM] Dreamforce conference, Reachable today announced a new version of their solution that delivers new social proximity selling features for Salesforce.com users. (more…)

Reachable’s ‘Social Proximity’ Helps Close Deals On Salesforce.com


It’s not what you know, it’s who you know, and Reachable wants to help Salesforce.com users get to know a lot more people. Reachable will be showcasing its application allowing salespeople to pool their social networks and sales contacts at Dreamforce this week and announced an update to its integration with Salesforce.com Tuesday. (more…)

Social Proximity: are LinkedIn’s days numbered?

logo-zdnetReachable is multi-network, drawing information from many different resources. Reachable has a database of more than 60 million contacts seeded from purchased data bases, public data, company data, as well as personal information mined from Facebook, LinkedIn, Google and others. (more…)

Social Discovery of Business Relationships

Enterprises big and small are realizing that the capabilities introduced in consumer social networks can add immense value and productivity to the corporate world.  The growth in adoption of enterprise social networking tools like Yammer, Chatter and Jive is evidence that the way companies communicate internally among employees and externally with customers and partners is changing dramatically and permanently. (more…)

In Sales, “Location, Location, Location” Is Not Always Everything

logo-pandoWith all the changes in business, one thing remains the same: business is about people. Despite globalization, technology revolutions, social networks, and razor-thin competitive margins, business is still about people working with people. People who can’t connect effectively with others rarely do well in business. (more…)

Reachable: 100 billion connections means someone you need to meet knows someone you know

logo-ventureJoe, who knows my former boss Frank, on the other hand … that’s an entirely different matter. That is the premise behind Reachable, a social connection tool for business-to-business sales professionals, which just updated its “enterprise social” graph to over 100 billion connections. (more…)

Reachable’s Enterprise Social Graph Tops 100 Billion Business Connections

PALO ALTO, CA – (July 19, 2012) – Reachable, Inc., a leader in social enterprise solutions, announced today that a new version of its enterprise social graph has topped 100 billion business connections.  Reachable’s enterprise social graph consists of (more…)

What the Yammer Acquisition Says About Microsoft – and Enterprise Social Networking

Editor’s Note: This article by Reachable CEO Al Campa was originally published on PandoDaily.

Much of the recent analysis on Microsoft’s $1.2B acquisition of Yammer focused on the slick application Yammer had built, their rapid viral adoption, and how it represented the assent of the social enterprise as the next hot category. (more…)

A Q&A on Social Proximity Selling

Editor’s Note: The Q&A below was conducted between Matt Heinz of Heinz Marketing and Reachable CEO Al Campa.  It was originally published on the Heinz Marketing website.

Many forward-thinking sales professionals have built their own social selling platforms and strategies, but more and more start-ups are attempting to systematize and scale the execution and impact of relationship-based selling. Reachable is doing some particularly interesting things in this regard, and CEO Al Campa below shares some of his perspective on what social selling means and how to scale it. (more…)