Reachable Fills the Enterprise Void left by LinkedIn

The New York Internet scene has always been fascinating.  Reachable is starting to make waves with the idea that enterprises have networks too that they can mobilize to get things done.

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It’s All About Relationships (& My Holiday Message)

I hope you are not reading this on Christmas Day!  But if you are, I will keep this short to allow you to get to more important things.

The last 2 weeks of December are an odd time for people on the revenue generation side of businesses (aka Sales, Business Development, Deal Makers, etc.).  For most businesses, it’s the last 2 weeks of the business year and the pressure to make the quarterly number and/or the annual number or close that deal are intense.

At the same time, pressures from family and loved ones to disconnect from work are intense.  And the fact that every work team has someone on vacation on the third week or fourth week of December, or both, does not help productivity.  And if you are doing business across the world, it’s even more tricky.  Sure, with laptops and smart phones it does not matter if people are at work.  Not true, things slow down still and everything is more complicated.

How do you get through it? Rely on your relationships.

At work, there are people you can count on that will go the extra mile to get the project done now, get the contract out today, stay an extra hour or respond to an email from the other side of the globe in the middle of the night.  In your business network, there are people on the other side of the phone or email, who will process the invoice today, sign the contract now, review the proposal today, because you asked.  And at home, there are people who will forgive you (again) for a promise half-kept to really disconnect.

That’s who you can count on.

Our Team at Reachable understands that we are here because you, our clients, users, collaborators and friends went the extra mile for us, encouraged us and contributed to our successes.  So, Thank YOU!

Happy Holidays and Happy New Year!

Laurent

(Excerpted from the Reachable Newsletter of 12/25/14)

Networking: Is it a bad thing?

It’s December, the holidays are upon us and there are parties everywhere.  Now, I love parties as much as the next guy but I can think of a few friends who are truly compulsive party-goers.  About one of them we might say “John is a networker,” with a bit of better-than-thou attitude.  It’s as if meeting people and having a great time at party is OK, but going to the same party with the intention of meeting as many people as possible and going home with lots of business cards appears less than genuine.

Genuine is a key word in selling.  It’s a rare quality, though.  If you are too aggressive and don’t appear genuine, you will not garner the trust needed to close a sale.  But if you try too hard to appear genuine, you will reveal that this is your modus operandi and lose the trust.  So, bottom line naked aggressiveness won’t work, and aggressiveness cloaked in fake genuineness does not work.  This relationship stuff is hard — an art, not a science.

The compulsive networker has gone online now as well.  He is that guy who boasts “10,000 followers on LinkedIn”.  Do you want to be Connection #10,001 to that guy, or Connection 367 to someone with 366 Connections?  And what about you, will you accept any incoming connection request as a matter of principle, or will you be selective? Do you make the requester wait and sweat it out a bit, or do you accept right away?  Do you personalize the request or just send it?  Networking on a social network often feels as if you emigrated to a new country and had to rebuild your life from scratch, redefine who you were.

Except that you are still here and you have a network, so use it as best as you can.  Reachable uses similar tools to those employed by the giant social networks but it puts these tools in the service of your existing rolodex.  Think of it as having the power of Big Data analytics attached to your rolodex, constantly analyzing it to figure out how your relationships, from the web or real life, can lead to insights and introductions to the people and companies you want to reach.  That’s the big idea behind Reachable (or at least one of them!).

Happy Holidays!

Laurent

[Reprinted from the Reachable Newsletter Dated December 18, 2014]

Creep Factor in Social Networks, not with Reachable

At a business meeting recently, one of my favorite subjects came up: the Creep Factor in Social Networks.

The successful SN’s have become successful businesses because they managed an incredible feat: to simultaneously grow their audience and monetize it by encouraging people to share as much as possible about themselves.  Their mantra is share, share, share and, while that is going on, the SN is observing you, quantifying you for advertisers and engaging you with endless email reminders of why you need to keep on sharing.  It’s a great business, a money printing machine, why didn’t think of it!

But it’s kind of creepy.

So, as we ponder the Consumerization of the Enterprise, will the Creep Factor from the consumer SN’s be imported into the Enterprise?  Gmail managed to go enterprise without too much fracas.  But what about the SN’s whose raison d’etre is to monetize User Generated Content?

Take LinkedIn: it makes money by selling access to the resumes of its members to recruiters.  If I were to use and pay for LinkedIn as my enterprise relationship analytics platform — my collective rolodex, I would be paying for a tool that is responsible for the most successful employee poaching scheme ever invented.  Hmm… Take another example.  You may be happy that your sales team is on LinkedIn amplifying the messages that the marketing department comes up with.  At the same time, if one of your salesperson connected on LinkedIn with a potential customer with whom he’d just had a great sales meeting (the new norm nowadays) but one of his buddies (working for a competitor) happened to notice the new connection and stole the deal from you, how would you feel?

That is why at Reachable, the default setting is PRIVATE.  We keep our users’ data private and our enterprise clients’ data private, and we don’t enable the publishing of data to the outside world thus avoiding prickly compliance issues.  With Reachable you can boost the power of your personal rolodex with the power of Big Data analytics, and you can create Private Contact Networks with colleagues at work but one thing you don’t have to deal with is… the Creep Factor!

[Republished from the Reachable Newsletter dated December 11, 2014]

Reachable Signs S&P Capital IQ to leverage People Data on Social Selling and Enterprise Networking Platform

NEW YORK, NY – July 22, 2014 — Reachable, Inc., a technology company that helps enterprises leverage their relationships for competitive advantage, today announced an agreement with S&P Capital IQ, a leading provider of business research, data and analytics, to provide S&P Capital IQ’s “People Data” on Reachable’s social selling and enterprise networking platform.

Reachable is a third-generation social networking system that enables an enterprise to better leverage its collective rolodex by answering the question “who knows who?”. The web-based platform has unique relationship mapping and scoring, tracking lists and alerts. Under their agreement, S&P Capital IQ’s people data and company profiles are available on the Reachable platform. This unique combination allows Reachable technology to sit on top of verified, institutional quality data – a competitive advantage in leveraging the collective power of personal networks.

“Our combined solution enables users who are involved in business development to be more proactive and gain additional insights on relationship networks that can drive larger opportunities,” said Tim Walker, Managing Director and Head of Global Channel Sales at S&P Capital IQ. “We believe it enhances productivity by giving users a better understanding of customers and what collective relationships they can leverage to reach them.”

“We are very pleased to partner with S&P Capital IQ to offer a compelling product to enterprises wishing to increase revenue generation and retention, and improve their competitive edge,” commented Laurent Ohana, CEO of Reachable. “Reachable enables professionals to aggregate all their social and business contacts on a single unified platform and helps them find the best pathways to business executives they want to reach by leveraging data in their personal contacts and, through Reachable’s enterprise business networking platform, across their enterprise and in premium databases.

The S&P Capital IQ People Database is backed by specialized information management professionals and analysts dedicated to collecting and continuously updating information about some of the most important companies in the US and internationally, including financial institutions, private equity funds, investment banks, asset managers, non-profit entities, educational institutions, and public and private corporations in every key market around the world. Its integration with the Reachable social selling and enterprise networking platform will provide enterprise customers with unique insights and unparalleled access to validated business connections across a global set of companies and executives.

About S&P Capital IQ

S&P Capital IQ, a business unit of McGraw Hill Financial (NYSE:MHFI), is a leading provider of multi-asset class and real time data, research and analytics to institutional investors, investment and commercial banks, investment advisors and wealth managers, corporations and universities around the world.

S&P Capital IQ provides a broad suite of capabilities designed to help track performance, generate alpha, and identify new trading and investment ideas, and perform risk analysis and mitigation strategies. Through leading desktop solutions such as the S&P Capital IQ, Global Credit Portal and MarketScope Advisor desktops; enterprise solutions such as S&P Capital IQ Valuations; and research offerings, including Leveraged Commentary & Data, Global Markets Intelligence, and company and funds research, S&P Capital IQ sharpens financial intelligence into the wisdom today’s investors need. For more information, visit www.spcapitaliq.com. S&P Capital IQ’s Channel Partnerships Team creates new strategic partnerships and fosters the development of integrated relationships with third-party platforms, technology vendors and start-ups to provide our clients varied access to our data and analytics. They understand the evolving delivery needs of clients, and work to continuously support and enable their growth and success.

About Reachable, Inc.

Reachable, Inc. is a provider of enterprise social networking and social selling solutions that help professionals and enterprises better leverage their relationships to drive sales, business development and recruiting processes. Using patented graph technology, proprietary algorithms, and an architecture designed to protect the confidentiality, privacy and proprietary nature of relationships while still sharing their benefits within enterprises, Reachable is helping to reinvent the world of enterprise business networking. For more about Reachable, please visit www.reachable.com.

Media Contacts

Michael Privitera, S&P Capital IQ, michael.privitera@spcapitaliq.com
212.438.6679
Renee Harper, Reachable, Inc., renee.harper@reachable.com
212.480.1312
Andria Arena, Reachable, Inc., andria.arena@reachable.com

Reachable Honored as a “Model of Excellence” at DataContent 2012

PHILADELPHIA, PA — October 10, 2012 – At DataContent 2012, Reachable, a leader in social business solutions, today was recognized as a “Model of Excellence” by the InfoCommerce Group for resetting the standards for excellence in the data and content industries. (more…)

Use The Power of Personal Connections with Reachable

As salespeople, we have always tried to leverage our friends, our Rolodex and now our social networking connections to improve our chances for making a sale. The team at Reachable has taken this tendency and focused the power of its web tool on this tendency, with exciting results. I now have my LinkedIn, Facebook, Google and Outlook connections working for me within Reachable. (more…)

Reachable Brings Social Proximity Selling to Salesforce.com

SAN FRANCISCO, CA — September 19, 2012 – At Salesforce.com’s [NYSE: CRM] Dreamforce conference, Reachable today announced a new version of their solution that delivers new social proximity selling features for Salesforce.com users. (more…)

Reachable’s ‘Social Proximity’ Helps Close Deals On Salesforce.com


It’s not what you know, it’s who you know, and Reachable wants to help Salesforce.com users get to know a lot more people. Reachable will be showcasing its application allowing salespeople to pool their social networks and sales contacts at Dreamforce this week and announced an update to its integration with Salesforce.com Tuesday. (more…)

Social Proximity: are LinkedIn’s days numbered?

logo-zdnetReachable is multi-network, drawing information from many different resources. Reachable has a database of more than 60 million contacts seeded from purchased data bases, public data, company data, as well as personal information mined from Facebook, LinkedIn, Google and others. (more…)