Social Selling’s Impact on Sales and Marketing

In our last blog post, we talked about how the Enterprise Social Graph enables Social Selling.  At Reachable, we think of Social Selling as the ability for sales people to not only leverage their personal contacts, but also the contacts of others, such as fellow employees, customers, and partners, during a sales process.  (more…)

Leveraging the Enterprise Social Graph to Enable Social Selling

In our introductory blog post, Reachable’s CEO, Al Campa, talked about the emergence of the Enterprise Social Graph.  He defined it as an uber social graph that connects various elements within a business – employees, customers, prospects, recruits, etc.  Al also touched on a number of different use cases within a business that could benefit from an Enterprise Social Graph… (more…)

The Social Graph Meets the Enterprise

Welcome to the Reachable Blog!  In this space, we’ll share our thoughts and engage in conversations about leveraging social and professional relationships within the workplace.  New technologies have made it possible to greatly extend our “network” of contacts into a much larger and more powerful “social graph” that can help us reach well beyond our current contacts.  Reachable was founded to bring this social graph to the enterprise. (more…)

How to Start Your Own “Arab Spring”

logo-forbesSometimes, however, Sales just has to do the heavy lifting. Finding a way into a target account can be one of the hardest tasks a sales person has to do and why a salesperson’s Rolodex – er, LinkedIn network – is their biggest asset next to closing skills. (more…)