The Power of Connections

We’ve all been there – the frustration of trying to reach a prospect with a cold call. If you have no connection to that person, it is twice as likely that your call will not be returned. If we do have a connection, there is an 11x more likely chance that you will hear back. The key is to leverage your network of connections – from your business, your school, and associations with your prospect’s connections. (more…)

Is Social Proximity More Important Than Geographic Proximity in Sales?

logo-technoratiAre sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out if any representatives have a professional connection to them instead? (more…)

Social Proximty

With all the changes in business, one thing remains the same: business is about people. Despite globalization, technology revolutions, social networks, and razor-thin competitive margins, business is still about people working with people. People who can’t connect effectively with others rarely do well in business. (more…)

Reachable software aggregates social connections

logo-smartplanetShould your company assign sales territories by geography or connections? Does someone on your team already know a key contact at a prospective customer? Could someone help close an on-the-brink sales deal? (more…)

Reachable Builds Out Its Contact Management Product

Reachable today reintroduced its flagship product, previously known as PeopleMaps, now named after the company itself.

Reachable, as the solution’s being called, gives sales professionals new opportunities for success by uncovering connections and relationships from their extended networks of professional and personal contacts, all in real time.

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How to Start Your Own “Arab Spring”

logo-forbesSometimes, however, Sales just has to do the heavy lifting. Finding a way into a target account can be one of the hardest tasks a sales person has to do and why a salesperson’s Rolodex – er, LinkedIn network – is their biggest asset next to closing skills. (more…)