Creep Factor in Social Networks, not with Reachable

At a business meeting recently, one of my favorite subjects came up: the Creep Factor in Social Networks.

The successful SN’s have become successful businesses because they managed an incredible feat: to simultaneously grow their audience and monetize it by encouraging people to share as much as possible about themselves.  Their mantra is share, share, share and, while that is going on, the SN is observing you, quantifying you for advertisers and engaging you with endless email reminders of why you need to keep on sharing.  It’s a great business, a money printing machine, why didn’t think of it!

But it’s kind of creepy.

So, as we ponder the Consumerization of the Enterprise, will the Creep Factor from the consumer SN’s be imported into the Enterprise?  Gmail managed to go enterprise without too much fracas.  But what about the SN’s whose raison d’etre is to monetize User Generated Content?

Take LinkedIn: it makes money by selling access to the resumes of its members to recruiters.  If I were to use and pay for LinkedIn as my enterprise relationship analytics platform — my collective rolodex, I would be paying for a tool that is responsible for the most successful employee poaching scheme ever invented.  Hmm… Take another example.  You may be happy that your sales team is on LinkedIn amplifying the messages that the marketing department comes up with.  At the same time, if one of your salesperson connected on LinkedIn with a potential customer with whom he’d just had a great sales meeting (the new norm nowadays) but one of his buddies (working for a competitor) happened to notice the new connection and stole the deal from you, how would you feel?

That is why at Reachable, the default setting is PRIVATE.  We keep our users’ data private and our enterprise clients’ data private, and we don’t enable the publishing of data to the outside world thus avoiding prickly compliance issues.  With Reachable you can boost the power of your personal rolodex with the power of Big Data analytics, and you can create Private Contact Networks with colleagues at work but one thing you don’t have to deal with is… the Creep Factor!

[Republished from the Reachable Newsletter dated December 11, 2014]

Reachable Signs S&P Capital IQ to leverage People Data on Social Selling and Enterprise Networking Platform

NEW YORK, NY – July 22, 2014 — Reachable, Inc., a technology company that helps enterprises leverage their relationships for competitive advantage, today announced an agreement with S&P Capital IQ, a leading provider of business research, data and analytics, to provide S&P Capital IQ’s “People Data” on Reachable’s social selling and enterprise networking platform.

Reachable is a third-generation social networking system that enables an enterprise to better leverage its collective rolodex by answering the question “who knows who?”. The web-based platform has unique relationship mapping and scoring, tracking lists and alerts. Under their agreement, S&P Capital IQ’s people data and company profiles are available on the Reachable platform. This unique combination allows Reachable technology to sit on top of verified, institutional quality data – a competitive advantage in leveraging the collective power of personal networks.

“Our combined solution enables users who are involved in business development to be more proactive and gain additional insights on relationship networks that can drive larger opportunities,” said Tim Walker, Managing Director and Head of Global Channel Sales at S&P Capital IQ. “We believe it enhances productivity by giving users a better understanding of customers and what collective relationships they can leverage to reach them.”

“We are very pleased to partner with S&P Capital IQ to offer a compelling product to enterprises wishing to increase revenue generation and retention, and improve their competitive edge,” commented Laurent Ohana, CEO of Reachable. “Reachable enables professionals to aggregate all their social and business contacts on a single unified platform and helps them find the best pathways to business executives they want to reach by leveraging data in their personal contacts and, through Reachable’s enterprise business networking platform, across their enterprise and in premium databases.

The S&P Capital IQ People Database is backed by specialized information management professionals and analysts dedicated to collecting and continuously updating information about some of the most important companies in the US and internationally, including financial institutions, private equity funds, investment banks, asset managers, non-profit entities, educational institutions, and public and private corporations in every key market around the world. Its integration with the Reachable social selling and enterprise networking platform will provide enterprise customers with unique insights and unparalleled access to validated business connections across a global set of companies and executives.

About S&P Capital IQ

S&P Capital IQ, a business unit of McGraw Hill Financial (NYSE:MHFI), is a leading provider of multi-asset class and real time data, research and analytics to institutional investors, investment and commercial banks, investment advisors and wealth managers, corporations and universities around the world.

S&P Capital IQ provides a broad suite of capabilities designed to help track performance, generate alpha, and identify new trading and investment ideas, and perform risk analysis and mitigation strategies. Through leading desktop solutions such as the S&P Capital IQ, Global Credit Portal and MarketScope Advisor desktops; enterprise solutions such as S&P Capital IQ Valuations; and research offerings, including Leveraged Commentary & Data, Global Markets Intelligence, and company and funds research, S&P Capital IQ sharpens financial intelligence into the wisdom today’s investors need. For more information, visit www.spcapitaliq.com. S&P Capital IQ’s Channel Partnerships Team creates new strategic partnerships and fosters the development of integrated relationships with third-party platforms, technology vendors and start-ups to provide our clients varied access to our data and analytics. They understand the evolving delivery needs of clients, and work to continuously support and enable their growth and success.

About Reachable, Inc.

Reachable, Inc. is a provider of enterprise social networking and social selling solutions that help professionals and enterprises better leverage their relationships to drive sales, business development and recruiting processes. Using patented graph technology, proprietary algorithms, and an architecture designed to protect the confidentiality, privacy and proprietary nature of relationships while still sharing their benefits within enterprises, Reachable is helping to reinvent the world of enterprise business networking. For more about Reachable, please visit www.reachable.com.

Media Contacts

Michael Privitera, S&P Capital IQ, michael.privitera@spcapitaliq.com
212.438.6679
Renee Harper, Reachable, Inc., renee.harper@reachable.com
212.480.1312
Andria Arena, Reachable, Inc., andria.arena@reachable.com

Reachable Honored as a “Model of Excellence” at DataContent 2012

PHILADELPHIA, PA — October 10, 2012 – At DataContent 2012, Reachable, a leader in social business solutions, today was recognized as a “Model of Excellence” by the InfoCommerce Group for resetting the standards for excellence in the data and content industries. (more…)

Use The Power of Personal Connections with Reachable

As salespeople, we have always tried to leverage our friends, our Rolodex and now our social networking connections to improve our chances for making a sale. The team at Reachable has taken this tendency and focused the power of its web tool on this tendency, with exciting results. I now have my LinkedIn, Facebook, Google and Outlook connections working for me within Reachable. (more…)

Reachable Brings Social Proximity Selling to Salesforce.com

SAN FRANCISCO, CA — September 19, 2012 – At Salesforce.com’s [NYSE: CRM] Dreamforce conference, Reachable today announced a new version of their solution that delivers new social proximity selling features for Salesforce.com users. (more…)

Reachable’s ‘Social Proximity’ Helps Close Deals On Salesforce.com


It’s not what you know, it’s who you know, and Reachable wants to help Salesforce.com users get to know a lot more people. Reachable will be showcasing its application allowing salespeople to pool their social networks and sales contacts at Dreamforce this week and announced an update to its integration with Salesforce.com Tuesday. (more…)

Social Proximity: are LinkedIn’s days numbered?

logo-zdnetReachable is multi-network, drawing information from many different resources. Reachable has a database of more than 60 million contacts seeded from purchased data bases, public data, company data, as well as personal information mined from Facebook, LinkedIn, Google and others. (more…)

Social Discovery of Business Relationships

Enterprises big and small are realizing that the capabilities introduced in consumer social networks can add immense value and productivity to the corporate world.  The growth in adoption of enterprise social networking tools like Yammer, Chatter and Jive is evidence that the way companies communicate internally among employees and externally with customers and partners is changing dramatically and permanently. (more…)

In Sales, “Location, Location, Location” Is Not Always Everything

logo-pandoWith all the changes in business, one thing remains the same: business is about people. Despite globalization, technology revolutions, social networks, and razor-thin competitive margins, business is still about people working with people. People who can’t connect effectively with others rarely do well in business. (more…)

Reachable: 100 billion connections means someone you need to meet knows someone you know

logo-ventureJoe, who knows my former boss Frank, on the other hand … that’s an entirely different matter. That is the premise behind Reachable, a social connection tool for business-to-business sales professionals, which just updated its “enterprise social” graph to over 100 billion connections. (more…)