Is Social Proximity More Important Than Geographic Proximity in Sales?

logo-technoratiAre sales territories based on geographic lines still the best way to go about dividing B2B sales leads? What if, instead of the sales representative who happens to be closest, companies evaluated the prospects social graph to find out if any representatives have a professional connection to them instead? (more…)

Business is All About Relationships

Editor’s Note: The article below by Reachable’s CEO, Al Campa, was just posted on Startup Beat.

I’ve been in the technology business for more than 20 years, including a stint as an executive at Taleo, a leader in the talent management sector. The talent management industry is centered on people. But if you think about it, so is every other type of business. (more…)

Social Proximty

With all the changes in business, one thing remains the same: business is about people. Despite globalization, technology revolutions, social networks, and razor-thin competitive margins, business is still about people working with people. People who can’t connect effectively with others rarely do well in business. (more…)

Reachable software aggregates social connections

logo-smartplanetShould your company assign sales territories by geography or connections? Does someone on your team already know a key contact at a prospective customer? Could someone help close an on-the-brink sales deal? (more…)

Reachable Builds Out Its Contact Management Product

Reachable today reintroduced its flagship product, previously known as PeopleMaps, now named after the company itself.

Reachable, as the solution’s being called, gives sales professionals new opportunities for success by uncovering connections and relationships from their extended networks of professional and personal contacts, all in real time.

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The Strength of Weak Ties

At Reachable, we think it is important for sales people to be able to leverage their entire network, not just those people they interact with regularly.  Fast Company recently published an interesting article, “The Unexpected Way To Use Your Social Network Strategically” by Don Peppers, that talks about a principle, “the strength of weak ties”, based on this notion… (more…)

Our Take on Privacy

Recently a number of companies have come under fire for taking information from their users without their knowledge.  Path, Facebook, Twitter and others were all exposed to be actively taking information from an iPhone user’s address book without their knowledge.  Google was found to be actively subverting the web privacy capabilities of Safari in spite of promising the opposite. (more…)

Reachable and Social Selling

In our last couple blog posts, we introduced our take on Social Selling and how it is impacting Sales and Marketing.  In this blog post, we will discuss how the Reachable solution supports Social Selling. (more…)

Social Selling’s Impact on Sales and Marketing

In our last blog post, we talked about how the Enterprise Social Graph enables Social Selling.  At Reachable, we think of Social Selling as the ability for sales people to not only leverage their personal contacts, but also the contacts of others, such as fellow employees, customers, and partners, during a sales process.  (more…)

Leveraging the Enterprise Social Graph to Enable Social Selling

In our introductory blog post, Reachable’s CEO, Al Campa, talked about the emergence of the Enterprise Social Graph.  He defined it as an uber social graph that connects various elements within a business – employees, customers, prospects, recruits, etc.  Al also touched on a number of different use cases within a business that could benefit from an Enterprise Social Graph… (more…)