Everyone is in Sales, or should be…

Have you ever heard the expression “everyone is in sales”?
I have heard it over and over from CEOs and CROs at clients and prospects.  But more often than not, it was stated as a goal, something they longed for… and knew was beyond their reach.  It was more “if everyone were in Sales, how much more productive and profitable the company would be.”
Surely, they don’t mean that every person in their company should drop what they are doing and start generating leads and calling prospects.  But they are decrying organizational silos that make it too difficult for employees of the same company to support the company’s sales activities in any way they can.  This goes beyond the work done by organizational consultants to reengineer sales organizations.  This is about rethinking how the company operates, how sales intelligence can flow from anywhere in the organization to the sales team to support the sales effort on a continuous basis.
Think about this: everyone in the company has a LinkedIn profile and/or a Facebook page, yet most company employees are strangers to each other and are not networked to each other.  Every employee has several email accounts away from the company with contacts from prior jobs and other personal contacts.  All of that data is in the Cloud.  And then you have the on-premise Outlook and the CRM system.  Where do you think is most of the social capital of the company?  In the Cloud clearly and over time it will only get more and more Cloud-based.
Reachable has a built the tools to empower groups of users from any part of an enterprise to collaborate around the sales process and make “everyone is in sales” a reality.  Our Teams solution allows users to have control over their contact data in the Cloud and to share it with other members of a private network set up by an enterprise.  The network members know what are the sales targets that are being pursued by the enterprise and useful connections in the private network are surfaced to the relevant people on a continuous basis.
If you would like to try Teams for your organization, please contact sales@reachable.com or sign up for an account here today.  It takes 5 minutes to set up a Team account for your company, and you can start a Team with ONE user and then invite others.
Laurent Ohana, CEO