What the Yammer Acquisition Says About Microsoft – and Enterprise Social Networking

Editor’s Note: This article by Reachable CEO Al Campa was originally published on PandoDaily.

Much of the recent analysis on Microsoft’s $1.2B acquisition of Yammer focused on the slick application Yammer had built, their rapid viral adoption, and how it represented the assent of the social enterprise as the next hot category. (more…)