The Power of Connections
We’ve all been there – the frustration of trying to reach a prospect with a cold call. If you have no connection to that person, it is twice as likely that your call will not be returned. If we do have a connection, there is an 11x more likely chance that you will hear back. The key is to leverage your network of connections – from your business, your school, and associations with your prospect’s connections. With tools that are available today, such as Reachable, you have a better chance of leveraging these relationships.
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